What shapes critical illness products
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14m
56s
A serious diagnosis doesn't just affect health; it disrupts everyday life in ways standard cover design doesn't always reflect. Tim Smith, Head of Protection at Hannover Re UK Life Branch, explores what this means for insurers designing and refreshing critical illness (CI) cover.
He discusses where traditional definitions falls short, how small costs can quickly add up for customers, and why CI products need to keep pace with modern diagnostics and treatments. Tim talks about CI cover complements life insurance and how thoughtful product design can better reflect real customer needs.
